Revolutionizing Retail: The Tongrentang Zhima Health Store

Yong Wong's Innovative Design Transforms Traditional Retail into an Immersive Experience

Yong Wong and his team embarked on a journey of field investigations, both domestically and internationally, to redefine the retail experience. They drew inspiration from various formats, including hotels, and eventually conceived the idea of an immersive experience space. This approach was a strategic shift for Tongrentang, a brand traditionally reliant on conventional stores, which sought to transform from product-based to service-based offerings.

The unique features of the Zhima Health concept store set it apart from traditional retail spaces. It offers dietary supplements, nourishing and health food, and health tech products, providing customers with a one-stop shopping experience. The store also serves as a social space, reflecting the brand's commitment to improving the quality of customers' lives rather than merely overturning traditional retail styles.

Yong Wong's design realization technology involved the use of contrasting materials such as solid wood and brass across the store's expansive 5000 square meter, three-floor space. The store's design is divided into four thematic areas: inquiry, food, convalescence, and cure, creating a complex functional system that integrates healthy diet, medical center, health examination, and social entertainment.

Despite challenges, including initial investigations and the search for suitable design teams, the project was successfully completed within seven months, from May to December 2019. The design process even led to the development of new product lines, made possible by Tongrentang's endorsement.

Yong Wong's innovative design for the Tongrentang Zhima Health store is a testament to the transformative power of design in retail. It not only offers an immersive shopping experience but also serves as a social space, embodying the brand's commitment to improving the quality of customers' lives. This award-winning design sets a new standard for retail spaces, demonstrating the potential of design to revolutionize traditional retail models.